Bach Essay -- essays research papers

A Great Contributor Of Music      Throughout the historical backdrop of music, numerous extraordinary arrangers, scholars, and instrumentalists have left permanent stamps and impacts that individuals today think back on to appreciate and hope for. No special case to this figure of speech is Johann Sebastian Bach, whose sway on music was remarkable most definitely. Individuals today think back to his compositions and attempts to both learn and respect. He really can be viewed as a music history incredible. Bach, who originated from a group of more than 53 artists, was completely a virtuosic instrumentalist just as an awesome author. Conceived in Eisenach, Germany, on March 21, 1685, he was the child of a wonderful musician, Johann Ambrosius Bach, who showed his child the fundamental abilities for string playing. Alongside this string playing, Bach started to play the organ which is the instrument he would later on be noted for ever. His guidance on the organ originated from the player at Eisenach's most significant church. He educated the little fellow rather thoroughly until his aptitudes outperformed anyone’s desires for somebody of such a youthful age. Bach endured early injury when his folks passed on in 1695. He went to go live with his more seasoned sibling, Johann Christoph, who likewise was an expert organist at Ohrdruf. He proceeded with his more youthful sibling's training on that instrument, just as acquainting him with the harpsichord. The thorough preparing on these instruments joined with Bach’s awesome aptitude paid off for him at an early age. Following quite a long while of concentrating with his more seasoned sibling, he got a grant to concentrate in Luneberg, Germany, which is situated on the northern tip of the nation. Thus, he left his brother’s tutelage and went to proceed to concentrate there. The high school years carried Bach to a few pieces of Germany where he for the most part filled in as an organist in places of worship, since that was the aptitude he had idealized the best from his young preparing. In any case, an ace of a few instruments while still in his teenagers, Johann Sebastian first discovered work at 18 years old as a musician in a court ensemble in Weimar. In spite of the fact that he didn't stay there awfully long, he had the option to take in substantial income playing for the lord. He not long after acknowledged a situation as a congregation organist in Arnstadt. It was here that Bach would before long understand his elevated requirements and respects that he had for music. In Arnsta... ...ations for Harpsichord,† his huge measure of toccatas, particularly his â€Å"Toccata In F Major,† his assortment of minor departure from organ prefaces caught in the â€Å"Well Tempered Clavier,† his monstrous measure of fugues and chorales remembering his â€Å"Fugue for G minor,† major just as his colossal measure of chorales, and his Christmas and Easter oratorios, which was another break in his music kind. Truth be told, the rundown continues endlessly and on. Definitely, Johann Sebastian Bach never accepted that his prosperity would turn out to be so brave and momentous. In any case, we today see him to be one of the key people to shape the music we tune in to. Its a well known fact that his works, particularly chorale compositions, are utilized to represent the standards of our practical arrangement of amicability. It is in this model alone that it very well may be seen that Bach’s works have not just made due to where they are as yet heard and tuned in to, yet they likewise still give us information and comprehension from which we can learn and find music. It is thus that the life of Johann Sebastian Bach was really an incredible one and it is with no dread that he can be viewed as a melodic extraordinary.

Cyber Warfare free essay sample

Digital war, the utilization of PCs and the web in leading fighting in the internet, has been presented as both a powerful offense and safeguard towards current fighting. By and by numerous nations have built up an approach towards digital fighting. The US, albeit a solid impact to the world, still can't seem to step up and make a powerful approach towards fighting. One that should state what the military would do to react to a digital assault, what characterizes a digital assault and what the legislature will do to take powerful measures against a calamitous assault. Alongside that, what points of interest does this new kind of fighting have against present day arfare and is it worth the enormous measures of preparing and ventures. Likewise, in what conditions should a digital assault be utilized? The US should approach with a proficient arrangement examining the issue straightforwardly and including its future employments of digital insight. By and by, digital assaults are phenomenal; anyway they despite everything represent a hazard later on for war and security of a country. We will compose a custom article test on Digital Warfare or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Each nation should take quantifies in guaranteeing they will be prepared for an assault. On account of this exceptional peril, the US should make extensive endeavors in sorting out strategies to make sure about itself and its ation against it. Three digital security specialists state, US arrangements toward guarding against digital fighting need to adopt an unexpected strategy in comparison to the administration has against different types of assault. It would be hard for the US to have a battle in digital fighting as it is hard to recognize assailants, particularly when a few countries give off an impression of being supporting private aggressors. In the event that the US were to follow different countries with utilizing private aggressors, different countries might consider this to be untrustworthy and even noxious. As a country, the US is introduced as the nation some gaze upward to. Its picture as to remain clean, or it could create scene with different countries. One issue that the US as well as different nations face is that there is no exacting meaning of a digital assault. Martin Libicki, a senior administration researcher having some expertise in digital security stated, One issue with a digital fighting strategy is the absence of meaning of what establishes a demonstration of digital war, theres no line isolating what comprises a straightforward digital assault from digital war. He likewise included, without any definitions set up, its difficult to have an open discussion about what the US governments digital fighting arrangement should e. The US, among different countries in the I-IN, should meet up and talk about the issues confronted with characterizing a digital assault and what might be an adequate reaction towards an assault. Article 51 of the UN sanction expresses that a nation ha s the option to participate in self-protection when it endures an equipped assault, made successful in 1945, it didn't make clear arrangements to digital assaults. Not taking care of the predicament has its results. In December 2008, there was a digital assault on a U. S. military arranged PC organize. The assault drove the Pentagon to boycott the utilization of xternal equipment gadgets since that was the wellspring of the break. In spite of the fact that it isn't openly known whether this assault was state supported, media reports credited the assault to either the administration of China or Russia. Notwithstanding who executed the assault, there was little that the U. S. could do to react. Had the US had the information to explore the assault further, it could have followed the assault and discover the culprit. to activate the global network, as it is conceivable that an outrageous digital assault could be more crushing than a conventional one. An assault like that could shutdown the objectives government and ruin its economy. Because of the association of the world economy, the falling influence would be felt around the world. Fighting must be seen in another manner in light of the fact that the old definitions and structure are impermissibly restricted. To begin with, we should infer a definition to decide when a digital assault is a demonstration of war. Second, we need a wide meaning of whom (counting people, countries and gatherings) can be considered responsible for such acts. With masses in question, it is unreasonable to ignore this issue and not put resources into an igher insight. Current fighting, unequivocally connected with firearms, bombs and tanks, causes numerous passings and a lot of cash set forth to succeed. Digital fighting can without much of a stretch become the following present day fighting, causing less passings and viciousness. Despite the fact that the impacts of an assault could be more disastrous than what we are as of now encountering today, the converse impacts even it out. Utilizing this digital insight could keep numerous assaults from occurring, both conventional and digital. All we need is a more grounded commitment towards the subject and more concentration towards a more noteworthy harmony among the world.

How to Write a Paper

How to Write a PaperWriting a paper is a good way to express your ideas for the class. It will be a great learning experience. There are a number of different ways that you can do this. Below is a guide to help you in writing a paper.When it comes to writing a paper, the first thing that you should think about is what you are going to write about. Choose a topic that is interesting and meaningful to you. Then, come up with your topic outline.Now, with the outline in hand, you will need to write your paper. However, not all writing is the same. Each writer has a different method of doing things. You need to learn how to make your own unique style. After you have started to write your paper, you will need to review and revise the outline several times before the final draft.Once you have your paper ready, then it is time to add writing skills to it. This will help you write a great paper. You will need to include a couple of paragraphs and then type up the rest of the paper.When you be gin to write a paper, you will want to create a working paper first. This will help you know what you are looking at when you look at your writing as you go along. It will also help you see what you are writing about and what you need to add to it to make it more readable.You will want to try to write a good length paper when you write your paper. You should write it at least twice the length of your last article. Your article should be written in a conversational tone.In addition, when you write a paper, you will want to stay organized and you will also want to avoid writing a monologue. You can do this by keeping a copy of your paper that you can refer to whenever you get stuck on a certain point. You should always try to write a paper in a place where you can get a head start when it comes to writing a paper.Your main goal with a paper is to help you understand your subject. When you have done this, you will be able to move on to other parts of your education. A good method for t his is to write down any questions that you may have or any areas that you need to learn more about. Then, when you get stuck, you will be able to come back to the essay and work through the problem and figure out how to move forward.

Comparing Brave New World and 1984 - Free Essay Example

Sample details Pages: 2 Words: 712 Downloads: 4 Date added: 2019/05/13 Category Literature Essay Level High school Tags: Brave New World Essay Did you like this example? The Wonderful New World, a work written in 1931, that is, before G. Orwells novel, 1984, written in 1948, describes the future in another key, even opposite 1984 (as Huxley even says) which future is not black by definition but by essence. If 1984 speaks of eastern dictatorship, Huxley speaks of the dictatorship of happiness and comity, a desideratum of Western democratic regimes. The system assures its existence by physical repression, but by the mutilation of the spirit and the conditioning of consciousness. If at Orwell the instinct is forbidden, the instinct of Huxley is not only accepted but pushed to paroxysm. A world beyond history, because history has stopped. In this sense, we will allow a deviation and mention the American philosopher and policeman Francis Fukuyama who in his book, The End of History and the Last Man, states that the universalisation of Western liberal democracy signals the end of human societys evolution and the finalization of the first liberal democracy) as the final form of government. That is, the end of history is the end of the ideological evolution, and in the post-historical period, there is no more art and philosophy, nor is there anything, a period of eternal peace. Don’t waste time! Our writers will create an original "Comparing Brave New World and 1984" essay for you Create order Why we have allowed ourselves to deviate is because what Fukuyama has in a positive tone is precisely the real negativity of Huxleys wonderful new world society. A world of an eternal peace where half a gram of soma (the drug of the future) eliminates any disorder, hatred, pain, love and other experiences that define the human being, all must be avoided, liquidated in the name of happiness. A world where consumption is the greatest value and perhaps a value other than happiness, although happiness could be abolished if it were not so profitable and would not make the wheels spinning all the time. In fact, Fukuyama says that Many of Huxleys technologies such as in vitro fertilization, surplus maternity, psychotropic drugs, genetic engineering in child-raising are already in or are in the horizon. Not only do these facts bring Fukuyamas prognosis to Huxleys novel, but also the absence of art or philosophy in the post-historical era; moreover, science in its present form no longer exist s in the world described by English English than in Truth, The truth is a threat and science a public danger, when art is incapable of happiness and thus a serious threat to the stability system. In the Wonderful New World, Evil is not obvious because no one is injured, each gets what he wants, yet the system is ready to exterminate anyone who does not want to be happy, so happiness becomes an obligation, a universal right and the universal obligation . In all this juggling, the only character who is able to look at the outside system is John the Wild, born of a civilized woman (to her shame or not practicing the birth of the children, but decanting them), but increased in the Reserve between Indians. A wild eclectic that does not belong to either the old world or the new world, the prototype of modern modern man who is part of a transition civilization, connected to Tradition in a superficial form, but not at the end of history. This Wild Learned to read from an old book of some Sheakspeare, who is confronted with the greatest gift of the old world, the opportunity to express the deep and ontological feelings of the soul, which they lost in the new world, because feelings no longer have any value. This Sheakspeare, unknown to anyone and Indians among whom she grew up, is the only link to a year with the ancestral past. Although the Wildlife wakes up a lively interest in civil society, it is regarded not as a remnant of something unknown and lost long ago, but as an alien absolutely alien to the modern world that brings about the consequences that follow. The self-isolation test of the Wild is just an attempt to escape the new reality in which it exists, but its non-conformism is punished. It is not an almighty force, not a public morality, but an unwillingness to conform to the world around us, incompatibility with the condition of happy slave (O. Hurduzeu). The savage is that last man (Fukuyama) in a dehuma nized world.

Can Hydrofluoric Acid Disintegrate Bone

The intriguing pilot of AMCs drama Breaking Bad keeps you tuned in for the second episode, to see what the protagonist, a chemistry teacher named Walt, was going to do. Is it going out on a limb to suspect that most chemistry teachers dont keep big jugs of hydrofluoric acid in their labs? Walt apparently keeps plenty on hand, and use some to aid in disposing of a body. He told his partner-in-crime, Jesse, to use a plastic bin for dissolving the body, but didnt tell him why. When Jesse puts the dead Emilio in a bathtub and adds the acid, he proceeds to dissolve the body, as well as the tub, the floor supporting the tub, and the floor below that. Hydrofluoric acid is corrosive stuff. Hydrofluoric acid attacks the silicon oxide in most types of glass. It also dissolves many metals (not nickel or its alloys, gold, platinum, or silver), and most plastics. Fluorocarbons such as Teflon (TFE and FEP), chlorosulfonated polyethylene, natural rubber, and neoprene all are resistant to hydrofluoric acid. This acid is so corrosive because its fluorine ion is highly reactive. Even so, it is not a strong acid because it does not completely dissociate in water. Dissolving a Body  in Lye Its surprising Walt settled on hydrofluoric acid for his body disposal plan, when the notorious method for dissolving flesh is using a base rather than an acid. A mixture of sodium hydroxide (lye) with water can be used to liquefy dead animals such as farm animals or roadkill (this can obviously also include homicide victims). If the lye mixture is heated to boiling, tissue can be dissolved in a matter of hours. The carcass is reduced to a brownish sludge, leaving only brittle bones. Lye is used to remove clogs in drains, so it could have been poured into a bathtub and rinsed away, plus it is much more readily available than hydrofluoric acid. Another option would have been the potassium form of lye, potassium hydroxide. The fumes from reacting large quantities of either hydrofluoric acid or a hydroxide would have been overwhelming to our buddies from Breaking Bad. People who dissolve bodies in their homes this way would likely become dead bodies themselves. Why the Strongest Acid Wouldnt Work You may be thinking the best way to rid yourself of a corpse is to use the strongest acid you can find. This is because we generally equate strong with corrosive.  However, the measure of an acids strength is its ability to donate protons. The very strongest acids in the world do this without being corrosive. The carborane superacids are over a million times stronger than concentrated sulfuric acid, yet they dont attack human or animal tissue.

Social Class in to Kill a Mockingbird - 768 Words

There are many different social classes in â€Å"To Kill A Mockingbird.† The factors that separate people into these social classes are their skin color and their occupation. For example, Atticus, Scout, and Jem are part of the highest social class. They are part of this social class because Atticus is a lawyer, which makes him a highly respected person in the community. He is also white, which, at that time was a very important factor that chose who belonged in what social class. Scout and Jem are his children and therefore are also part of this social class. Another person in this same social class is Miss Maudie Atkinson. She grew up with the Finch’s and is an old friend of theirs. She is now Atticus’s neighbor and is loved by his†¦show more content†¦The next social class is the poor, yet respectable white people. The Cunningham’s are in this class because even though they are poor, they manage to live their life by borrowing money and paying back the money borrowed with items from the farm instead of money. Under them are the Ewell’s, who are poor and disgusting. They are completely rude and so are their children, but they are still in a higher social class than black people since they are white. The next social class is wealthy or middle-class black people. Calpurnia is a part of this class and only is for the reason that she is black. She has all the qualities of a good southern lady, and has perfect manners. She is respected and in good relations with the Finch family. Calpurnia would be in the same social class as Atticus Finch if she weren’t black. Another person who is in this class is Reverend Sykes. He met Jem and Scout in church and showed how much he respected them and their father for defending the Tom Robinson case. He welcomed them and was very friendly, therefore in the same class as Calpurnia. The last social class is the poor and black people. Lula is in this social class. She is disgraceful to the black people and her motto is that the black people should stick to own community and the white should stay with there’s. She was harsh and shallow to someone who is of her kind (Calpurnia) and she was harsh to two innocent kids just because they are white. There is a very interesting relationshipShow MoreRelatedTo Kill A Mockingbird Social Class Analysis1082 Words   |  5 PagesCan you recollect a person that you resent all the time? Is this person rude, not sociable, emotionally abusive, or just plain racist? In To Kill A Mockingbird by Harper Lee, the novel digs deep into the roots of Social Classes. One of these classes, in particular, is â€Å"White Trash.† â€Å"White Trash† is a class that has the poverty-stricken White people that don’t contribute much to society and sometimes even degrade the society. There is one character that everyone loathes in Maycomb, and he is Mr.Read MoreTo Kill A Mockingbird Social Class Analysis1809 Words   |  8 PagesRight? Debatably. In the book To Kill a Mockingbird, Scout and Jem experience classism and implicit bias. From this, they learn to empathize. These impeccable brains of ours cause competitiveness. Collectively we dont want to be the best, but singularly we do. We split ourselves up into social ranks, also known as having a socioeconomic class. Depending on where you are in the social class, assimilating a favor toward a class is the norm. In To Kill a Mockingbird, Jem Finch realizes that there isRead MoreSocial Class and Family Groups in To Kill a Mockingbird Essay1195 Words   |  5 PagesHow far do you think Harper Lee has effectively shown social class and family groups to be important at that time? The rigid class structure and social stratification of Maycomb County had a profound effect on the events in the novel To Kill a Mockingbird by Harper Lee. The impact of this class structure was especially evident in the trial of Tom Robins on, a Maycomb Negro. The extreme prejudice of the town eventually led to the unjust conviction of Robinson for a crime he did not commitRead MoreSocial Difference in Too Kill a Mockingbird1277 Words   |  6 PagesSocial differences have changed incredibly in the last decades. The world has known an evolution that no one could have predicted. Aspects such as racism, social class and individual perception have differed drastically and now represent a modern open-minded world. The multiculturism boost our country and our world has known has brought a new wave of cultural, racial and social differences. The world has changed for the better and communities as well as individuals are now more open to differencesRead MoreHarper Lee Was Born In 1926 In Monroe, Alabama, A Village1071 Words   |  5 Pagespolitics, travelling and spending time with herself. To Kill a Mockingbird is the finest piece of work written by Harper Lee. This book is a a very fine novel with the liveliest sense of life and the most authentic humour. There is humour as well as tragedy in this book, besides its faint note of hope for human nature, and it is delightfully written. A lawyer s advice to his children as he defends the real mockingbird of Harper Lee s class novel. A black man charged wit rape of a white girl. ThroughRead MoreRacism, Sexism, And Classism1188 Words   |  5 PagesNow: Changes of Racism, Sexism, and Classism In To Kill A Mockingbird, by Harper Lee, Jem and Scout, the protagonists in the book, experience and learn about the problems of racism, sexism, and classism when their father, Atticus, agrees to defend Tom Robinson, an African American, in a trial. Set in the 1930s, most people were treated unfairly because of their race, gender, or social class. Even though problems about race, gender, and class decreased over time, these problems are still very prevalentRead MoreTheme Of To Kill A Mockingbird1699 Words   |  7 Pages The Pureness of Mockingbirds In 1960, Harper Lee published one of the most controversial books of our time. To kill a mockingbird contains three debatable themes; racism, good and evil, and morals. Harper Lee uses three children and rape trial to portray these topics. These themes are present throughout the story of a small Alabama town divided over a rape trial including an African American man and a young white girl. Lee’s novel is still disputed over to this day. One of the book’s centralRead MoreCourage Against Social Prejudice898 Words   |  4 Pagesthe author of To Kill a Mockingbird, displays her opinion about social inequality through a variety of different characters who exhibit courage through everyday life. In Lee’s novel, one character, Mrs. Maudie who is a friend to Jem and Scout explains the meaning of a mockingbird as the following: â€Å"they don’t do one thing but sing their hearts out for us† (Lee, 1960, p.90). These characters, such as the Finch family, although quite different in their lifestyles, go against the social norm of treatingRead MoreEssay On Social Equality In To Kill A Mockingbird1100 Words   |  5 PagesSocial Equality is Missing. Please Return, If Found â€Å"We hold these truths to be self - evident that all men are created equal, and they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.† This is a famous line that Thomas Jefferson wrote in the Declaration of Independence in 1776. Yet, America has failed to show social equality to every race, religion, and gender since the known article was created. Throughout the novel,Read MoreExamples Of Prejudice In To Kill A Mockingbird771 Words   |  4 Pageshas already impacted this small, innocent town. Jem and Scout learn what their town is hiding by finding out who their neighbors really are. In To Kill A Mockingbird by Harper Lee, prejudice is like a second language to the people of Maycomb. It is shown by gender, race, and social status. One way that prejudice is shown throughout To Kill a Mockingbird is gender. An example of this is that Scout is told that she has to wear a dress on multiple occasions. The women of the town, especially, are the

Environment Analysis of Amazon Samples †MyAssignmenthelp.com

Question: Discuss about the Environment Analysis of Amazon. Answer: Introduction The report talks about the importance of the external and internal environment analysis for the company. The analysis helps the company identifying the opportunities for the company in the market in which the company operates its business. The SWOT analysis is used by the company, the analysis consists of the four components strength, weakness, opportunity, and threat. Strength and weakness is the part of the internal analysis and the weakness and opportunity is the part of the external analysis. The analysis helps the company is identifying the weakness to convert it into the strength and helps the company to grab the opportunity (Ghaffari, Delgosha, and Abdolvand, 2014). The company selected for this task is amazon.com and the country selected is India, though there are many countries in which the company is operating the business. India is considering the best market for the company s the company is the well-known company. Overview of company Amazon.com, Inc. is an American electronic commerce and cloud computing company which is established in Seattle, Washington and was founded by Jeff Bezos on 5th July 1994. The company is well known as the largest Internet Retailer in the world. The company believes in four principles that include customer obsession rather than competitors focus, passion for invention, long-term thinking and the commitment to the operational excellence. The company is present in India and consist of 17,500 stores across the 225 cities. The company produces customer electronics such as Kindle e-readers, Fire tables, Echo and the Fire TV. The company is also a provider of cloud infrastructure services (Dolata, 2017). SWOT Table Strength Weakness Strong background and deep pockets Awareness about brand Efficient delivery system Cost leadership Shrinking margins High Debt Opportunities Threats Expansion of the products Opening of physical outlets Entry Barriers Local competition The SWOT table shows the analysis based on Amazon operation in India; the primary strength of the company is strong background and the awareness of the brand. The rest of the strengths are considered as the secondary strength, similarly, the primary weakness of the company is shrinking margins (Smith, Rupp, and Offodile, 2017). The major opportunity of the company is an expansion of the products and the expansion of the business. Local competition in the Indian market is becoming a primary threat to the company. Market description The Indian consumer electronics industry is growing from the past few decades. There is a change in the pattern of buying the products because of the higher disposable income, increase product awareness, a lifestyle of the customers and the affordable pricing. According to the booming consumer electronics market in India, the Indian market will grow at a CAGR of around 18% during 2011-2014. As per the Euromonitor Internationals Economies and Consumers data, the GDP of the country slowed down to 7.1% in 2017 as compared to 8.0% in 2016. This slowdown in GDP brought the slowdown in the replacement of the goods. The implementation of the GST (Goods and central tax) created the negative and the positive impact on the Indian market of the electronics. The GST tax came into the existence in the year 1st July 2017 (Euromonitor International, 2017). The manufacture and the customers were expecting the positive effect on the prices of the products due to cut down on taxes on many products. The products like mobile phones and digital cameras broke the record of the prices and the prices of product decreased, on the other hand, the rise in the prices of products like television, laptops, desktops, monitor, and printers (IANS, 2017). The local retailers get affected by the changes in the prices. The customers shifted towards the online retailers like Amazon, flip kart, e-bay and many others, this happened due to lack of cash in hand because of demonetization (Euromonitor International, 2017). The Indian electronics industry is expected to get recover during the forecasted period. Findings The Analysis of the market shows that the Amazon is a best online portal that is frequently used by the Indian customers. Explanation of the SWOT analysis (Source: Pandit, and Poojari, 2014) Strength The Amazon company is the leading online retailer in the world along with it is the well-known and leading retailer in India. The company has different product categories such as Electronics, toys, games, home and kitchen, software and many others. In order to maintain the competitive advantage, the company has created several strategies, out of which the cost leadership strategy helps the company to form alliances with the different companies who can offer the superior customer services (Pandit, and Poojari, 2014). The customers of the Indian market are aware of the brand and they have trust in a company, this is the reason they prefer Amazon over other brands. The delivery network of the company is efficient because the company has created a deep and the structured distribution network in order to make the product available at the remote locations (Khan, et.al, 2016). At certain geographic areas in India, the company provides the free delivery facility to the customers. Weakness The weakness of the company is that their margins are decreasing gradually. The reason behind the decrease in the margins of the company is that the company is expending the huge amount in extensive delivery network and price wars. In India, the company faced the loss of $359 crs in the year 2013-2014. In developing nations the company is struggling to make profit similarly in India the company is struggling to make the business profitable because a failure of this increases the debt of the company (Gupta, 2015). Opportunities The Amazon company is having the opportunity to expand the products in the Indian market for that the company needs to come with the innovative idea so that the company will be able to grab the attention of the customers and to make the profit out of it. The Indian market is one of the developing markets where the company should bring the innovative product (Kryvinska, Bauer, Strauss, and Gregus, 2014). The company can expand more and more outlets in India so that they can lead the market. Threats The entry barriers of the industry are decreasing, in the Indian market, there is a low entry of the company which leads to the competition in the existing companies. The less number of companies will be there in the market, the more competition will be there in the market and every company wants to become the leading company. Indian market consists of Snapdeal and Flipkart who are the e-commerce companies and these companies are giving tough competition to the Amazon company (Seth, 2016). Recommendation The company follows different types ofmarketing segmentation that consist of geographic, demographic, behavioral, and Psychographic. Target market The company recommended target consists of people who like to purchase the products from the online platforms. The age group that the company mainly target consists of the 18+ both male and females. The company provide the wide range of the products that provide the convenience to the buyers, as customer can buy different product from single portal they dont have to switch, so the company is looking to target the people so the people who are looking to buy products collectively are the primary target of company (Smith, Rupp, and Offodile, 2017). The customer believes that the prices kept by the company are quite competitive this behavior of customers towards the Amazon is beneficial for the company. New product design It is recommended to a company to come up with new product considering the demand of the customers in the Indian market. Online hosting auction software can be used by the company in the Indian market. The company needs to host the auction of the product on the site. This attracts the customers towards the company. Companies like e-bay and e-bid are also using this software in the market. This software provides the opportunity to the customers to select the merchant and the price they want to pay for the product. They can buy the product from the online auction according to their demand. The Indian customers have to believe that they are good at the negotiation and this interest attracts the customers towards the online auction facility. Marketing Mix The product designed by the company is available for the people who have the knowledge of buying the products from the online platforms and knows about the auction. The prices of the product are kept considering the value-based strategy, the company makes use of the value-based strategy which shows that the price of the product is based on the value of the product. The platform Amazon is making use of is e-commerce, so that place of the product is considered an e-commerce (Baker, and Saren, 2016). The promotion can be done by a company by providing an extra pop up facility on the site; the company can make use of the advertisement to generate the awareness about the new product that is designed by the company. The use of advertisement will help the company to communicate the message to the target audience. Customer value proposition The company is putting efforts to provide the value to the customer as the company knows it very well that the customers play a vital role. The Amazon company ensures the customer by providing them the trust on the products and services (Osterwalder, Pigneur, Bernarda, and Smith, 2014). The company should focus towards the after sales services of the company as these services help the company to bring the improvement in the goodwill and the brand value. Justification The new product online hosting auction software fits with the SWOT analysis conducted by the Amazon company. The company is making use of the opportunity; this is clear with the design of the new products. The company is expanding the product in the market, which enhances the opening of the outlets in the country and the company can give the competition to the local companies as well. S-O strategy, this is a strategy which shows the strength and opportunities of the company. The company makes use of their strength to take the advantage of the opportunities (Grant, 2016). The company is having the strong recognition in the market so the company don't have to put efforts to creating the awareness in the India; this is the reason company brought new product in the market which is going to helps the company to invest the amount in the product designing instead of promotional activities (Slack, 2015). This proves that the strength of the company provides a benefit to the company to grab the opportunity of the company. Conclusion The report talks about the value of the SWOT analysis in the company. This analysis helps the company to remove their strength by adopting new opportunity. The expansion of the product in the market is important to enhance the profit of the company. Launching the product in the Indian market is one of the big achievement for the company because by doing so a company can maintain the no.1 position in the market. The company can give the competition to the other companies like e-bay, snapdeal, and Flipkart. The report includes the SWOT analysis of the company along with this it includes the recommendation in regards to the target market, marketing mix, and the customer value proposition. The use of the strategy S-O helps in analyzing that the new product fits the new product. References Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. 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